Marketing — Money View

Funnel from ad spend (placeholder) → reach → visits → reservations → covers → revenue. Most boxes empty until Phase 4-5 are wired. Fri 23 Oct 2026, 16:20 IST
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Swinton House · Jaipur
Ad spend (30d)—no ad account mapped yet
Ad CPM (₹ per 1000 impressions)—from Meta — lower is better
Ad CTR—F&B benchmark ~1%
Reach (organic, 28d)1,747,056from Instagram
Profile visits (28d)—from Instagram
Website clicks (28d)—from Instagram
Reservations—Phase 5: not yet wired
Covers this week—from POS
Revenue this week—from POS
Avg ticket—revenue ÷ covers
Weekly ROAS (rev ÷ ad spend)—rough — comparing this-week-revenue to 30d-spend
Prankster · Chandigarh
Ad spend (30d)₹0 (30d, 1 ad acct)from Meta Marketing API
Ad CPM (₹ per 1000 impressions)—from Meta — lower is better
Ad CTR—F&B benchmark ~1%
Reach (organic, 28d)1,300,109from Instagram
Profile visits (28d)—from Instagram
Website clicks (28d)—from Instagram
Reservations—Phase 5: not yet wired
Covers this week—from POS
Revenue this week—from POS
Avg ticket—revenue ÷ covers
Weekly ROAS (rev ÷ ad spend)—rough — comparing this-week-revenue to 30d-spend
Jacob's Brew House · Jaipur
Ad spend (30d)—no ad account mapped yet
Ad CPM (₹ per 1000 impressions)—from Meta — lower is better
Ad CTR—F&B benchmark ~1%
Reach (organic, 28d)277,333from Instagram
Profile visits (28d)—from Instagram
Website clicks (28d)—from Instagram
Reservations—Phase 5: not yet wired
Covers this week0from POS
Revenue this week₹11.84Lfrom POS
Avg ticket—revenue ÷ covers
Weekly ROAS (rev ÷ ad spend)—rough — comparing this-week-revenue to 30d-spend