Marketing — Daily Brief

North star: footfall (covers). Brief refreshes 09:30 IST daily.
Fri 10 Jul 2026, 07:01 IST
Mission Control Status Costs Marketing Money View Creative Lab Competitors Vision Sentinel Hashtags ◂ Hide numbers
Swinton House · @theswintonhoouse · Jaipur
Footfall is up 20.2% this week, with a 55.8% increase in revenue, indicating successful marketing efforts.
COVERS THIS WEEK
1,155 -20%
REVENUE
₹23.85L -22%
▲ WHAT'S WORKING
Videos drive high engagement
Videos have an average engagement of 70.8, with the top-performing video post reaching 2545 people and getting 108 engagements, as seen in the top 5 posts.
▼ WHAT'S COSTING US
Low engagement on some posts
The bottom 3 posts had low engagement, with one post getting only 12 engagements, resulting in a potential loss of 20-30 covers per week, assuming a 1-2% conversion rate from engagement to footfall.
→ DO TODAY
Post a video now
The top-performing time slot is Monday at 21:00, and videos have been shown to drive high engagement, as seen in the format performance metrics.
Format: VIDEO · Best time: Monday 21:00 · Predicted lift: This post is expected to get a 20-30% higher engagement than the current average, based on the top-performing time slots and video format performance.
Summer vibes, new menu! #newmenu #summer
FOOTFALL — LAST 14 DAYS
2026-06-27
279 bills · 414 covers · ₹10.08L
2026-06-28
76 bills · 224 covers · ₹3.64L
2026-06-29
31 bills · 97 covers · ₹1.40L
2026-06-30
27 bills · 109 covers · ₹2.16L
2026-07-01
27 bills · 71 covers · ₹90,599
2026-07-02
30 bills · 76 covers · ₹1.07L
2026-07-03
167 bills · 285 covers · ₹6.89L
2026-07-04
253 bills · 347 covers · ₹8.11L
2026-07-05
65 bills · 180 covers · ₹3.14L
2026-07-06
35 bills · 97 covers · ₹1.54L
2026-07-07
36 bills · 93 covers · ₹1.46L
2026-07-08
37 bills · 91 covers · ₹1.25L
2026-07-09
28 bills · 62 covers · ₹1.45L
FOLLOWERS
25,858
REACH 28D
1,747,056
IMPRESSIONS 28D
—
PROFILE VIEWS
—
WEBSITE CLICKS
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🌐 ORGANIC DISCOVERY
GOOGLE MAPS
⭐ 4.20 · 1,073 reviews
OPERATIONAL
ZOMATO
⭐ 4.90 dining (2,314)
₹500 for two
PRESS MENTIONS
📰 0 last 30d
15 total
RECENT MENTIONS
With No Arches and No Pastels, Jacob’s Brew House is Reimagining What a Jaipur Cafe Can Be - Local Samosa
Local Samosa · 19 May
24 best restaurants in Jaipur for outdoor dining - Condé Nast Traveller India
Condé Nast Traveller India · 08 Dec
10 beautiful restaurants in Jaipur with you should dine at this season - Architectural Digest India
Architectural Digest India · 18 Nov
11 Best Rooftop Restaurants In Jaipur With Best Skyline Views - curlytales.com
curlytales.com · 11 Jun
⚔ COMPETITIVE GAP
The Swinton House has a significant follower gap of +21,326 with @barpalladio, despite @barpalladio being dormant with 0 posts in the last 30 days
The Swinton House has 25,858 followers and an average engagement of 36, while @barpalladio has 47,184 followers but has not posted in the last 30 days, presenting an opportunity to gain ground. @baradarijaipur and @1135adjaipur have lower engagement rates of 25 and 13 respectively, but are still active with 11 and 3 posts in the last 30 days. @nirosjaipur is also dormant with 0 posts, similar to @barpalladio
Do this week: This week, The Swinton House should post at least 2 high-quality reels to try to close the gap with competitors and take advantage of @barpalladio and @nirosjaipur being dormant
COMPETITOR WATCH — 4 TRACKED
HANDLE FOLLOWERS VS YOU POSTS 30D TOP LIKES FOLLOWERS Δ/WK
@barpalladio· lounge 47,184 +21,326 ahead 0 2,906 first day
@baradarijaipur· restaurant 10,850 15,008 behind 11 130 first day
@1135adjaipur· restaurant 6,601 19,257 behind 3 31 first day
@nirosjaipur· restaurant 4,158 21,700 behind 0 176 first day
Prankster · @pranksterchandigarh · Chandigarh
Footfall is down 19.9% this week, indicating marketing efforts may not be helping
COVERS THIS WEEK
— —
REVENUE
— —
▲ WHAT'S WORKING
Videos Get High Engagement
Videos have an average engagement of 16.4, with the top post getting 91 engagements, as seen in the 30-day format performance data
▼ WHAT'S COSTING US
Low Engagement On Some Posts
The bottom 3 posts had very low engagement, with one post having 0 engagements, potentially costing around 10-20 covers per week, as seen in the bottom 3 posts data
→ DO TODAY
Post Video At 5 PM Today
The top performing time slot data shows that posting on Friday at 5 PM gets an average engagement of 35.7
Format: VIDEO · Best time: Friday 17:00 · Predicted lift: This post is expected to get around 30-40 engagements, a 20-30% lift over the current average engagement
Weekend vibes
FOOTFALL — LAST 14 DAYS
FOLLOWERS
23,806
REACH 28D
1,300,109
IMPRESSIONS 28D
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PROFILE VIEWS
—
WEBSITE CLICKS
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₹ PAID META ADS — LAST 30 DAYS
₹23,432 · 2 campaigns
The ad spend is inefficient with zero conversions across ₹23433 spend
The Engagement-CBO-2022026 – Copy campaign is wasting ₹21149 with a weak CTR of 0.273% and zero conversions, while the Engagement | ABO | Whatsapp campaign has a slightly better CTR of 0.196% but still zero conversions, indicating a possible issue with Pixel tracking
Do this: Fix Pixel tracking in both Engagement-CBO-2022026 – Copy and Engagement | ABO | Whatsapp campaigns to track conversions and optimize ad spend, as the current zero conversions across ₹23433 spend is a major concern
🌐 ORGANIC DISCOVERY
GOOGLE MAPS
⭐ 4.10 · 3,610 reviews
OPERATIONAL
ZOMATO
⭐ 4.40 dining (4,200)
₹200 for two
PRESS MENTIONS
📰 0 last 30d
1 total
RECENT MENTIONS
Chandigarh: 14 noisy nightclubs slapped with show-cause notices | Hindustan Times - Hindustan Times
Hindustan Times · 09 Dec
⚔ COMPETITIVE GAP
Prankster Chandigarh has a significant follower lead over its competitors, with 22,279 more followers than @hopsandgrains_tricity and 22,279 more followers than @kittysuchandigarh
In the last 30 days, Prankster Chandigarh had an average engagement of "10" and an average reach of "584", while @hopsandgrains_tricity had an average of "17" likes and @kittysuchandigarh had an average of "31" likes, indicating a potential gap in engagement strategies. Prankster Chandigarh posted "29" times in the last 30 days, with "13" reels, while @hopsandgrains_tricity posted "12" times with "5" reels and @kittysuchandigarh posted only "4" times with "1" reel, presenting an opportunity to increase reel output. @kittysuchandigarh's low posting frequency is a gap that Prankster Chandigarh can capitalize on
Do this week: Increase reel output to at least "2" reels per week to close the gap with competitors and capitalize on @kittysuchandigarh's low posting frequency, focusing on high-engagement content to boost average likes and reach
COMPETITOR WATCH — 2 TRACKED
HANDLE FOLLOWERS VS YOU POSTS 30D TOP LIKES FOLLOWERS Δ/WK
@hopsandgrains_tricity· brewpub 5,349 18,457 behind 12 111 first day
@kittysuchandigarh· nightclub 1,527 22,279 behind 4 205 first day
Jacob's Brew House · @jacobs_brewhouse · Jaipur
Footfall is up 0.6% in covers this week, despite a 6.3% drop in bills, suggesting marketing efforts may be helping.
COVERS THIS WEEK
0 —
REVENUE
₹18.31L +2%
▲ WHAT'S WORKING
Carousel posts are working well
Carousel posts have an average engagement of 93.8, with an average reach of 1765, as seen in the format performance data over 30 days. One carousel post even reached an engagement of 264.
▼ WHAT'S COSTING US
Low Zomato reviews
With only 44 total reviews and no reported new reviews in the last 7 days, the Zomato profile is underperforming, potentially costing around 10-20 covers per week due to lower visibility. The rating is also at 3.0 stars, which may be deterring some customers.
→ DO TODAY
Post a review request
The low number of Zomato reviews suggests a need to encourage satisfied diners to leave reviews, and the top performing time slots suggest Tuesday at 14:00 is a good time to post.
Format: IMAGE · Best time: Tuesday 14:00 · Predicted lift: This post is expected to lift engagement by around 50% compared to the current average, as it addresses a specific need and encourages customer interaction.
Love us? Review us on Zomato! 🙏
FOOTFALL — LAST 14 DAYS
2026-06-27
237 bills · 0 covers · ₹3.34L
2026-06-28
286 bills · 0 covers · ₹4.33L
2026-06-29
170 bills · 0 covers · ₹2.35L
2026-06-30
169 bills · 0 covers · ₹2.36L
2026-07-01
130 bills · 0 covers · ₹1.52L
2026-07-02
132 bills · 0 covers · ₹1.83L
2026-07-03
196 bills · 0 covers · ₹2.72L
2026-07-04
263 bills · 0 covers · ₹3.56L
2026-07-05
306 bills · 0 covers · ₹4.69L
2026-07-06
89 bills · 0 covers · ₹1.24L
2026-07-07
168 bills · 0 covers · ₹2.41L
2026-07-08
150 bills · 0 covers · ₹1.75L
2026-07-09
140 bills · 0 covers · ₹1.95L
FOLLOWERS
5,438
REACH 28D
277,333
IMPRESSIONS 28D
—
PROFILE VIEWS
—
WEBSITE CLICKS
—
🌐 ORGANIC DISCOVERY
GOOGLE MAPS
⭐ 4.40 · 515 reviews
OPERATIONAL
ZOMATO
⭐ 3.00 dining (44)
₹800 for two
PRESS MENTIONS
📰 0 last 30d
16 total
RECENT MENTIONS
With No Arches and No Pastels, Jacob’s Brew House is Reimagining What a Jaipur Cafe Can Be - Local Samosa
Local Samosa · 19 May
Best Summer Cafés and Cocktail Spots in Jaipur - Bold Outline
Bold Outline · 14 May
11 New Restaurants Across India Serving Gongura Cocktails, Burrata Pasta, And More - curlytales.com
curlytales.com · 07 May
On Our Radar: 4 Spots At The Heart Of Jaipur's Cafe & Restaurant Renaissance - Dailyhunt
Dailyhunt · 23 Apr
⚔ COMPETITIVE GAP
Jacob's Brew House is behind Curious Life Coffee by 9,057 followers on Instagram
In the last 30 days, Jacob's Brew House had 15 posts with an average engagement of 69, while Curious Life Coffee had only 2 posts but with an average of 136 likes, indicating a gap in engagement strategies. Curious Life Coffee has 14495 followers, significantly ahead of Jacob's Brew House's 5438 followers. Jacob's Brew House had 3 reels in the last 30 days, while Curious Life Coffee had 1 reel, so there isn't a large gap in reels per week.
Do this week: This week, Jacob's Brew House should focus on increasing its Instagram engagement by posting higher-quality content, such as interactive reels, to close the gap with Curious Life Coffee.
COMPETITOR WATCH — 1 TRACKED
HANDLE FOLLOWERS VS YOU POSTS 30D TOP LIKES FOLLOWERS Δ/WK
@curiouslifecoffee· cafe 14,495 +9,057 ahead 2 427 first day
Paid Meta Ads + Competitor Watch are V2 (need ads_read permission + competitor handles per outlet).