🍽 Menu Engineering — Jacob's Brew House

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The Swinton House Jacob's Brew House

All 🍽 Food 🥤 Beverage 🥃 Liquor

Last 90 days · showing food · data as of 08 Sep 2026 08:53 IST

🤖 Ask the data

⌘/Ctrl+Enter · answers from this outlet's 90-day data

How this works: every item is placed on the popularity × profitability matrix (Kasavana-Smith). Popularity cut = 70% of the average item's sales; profitability = menu price × category gross-margin, above/below the menu median (median resists the ₹50k-bottle skew). Profit uses category GP assumptions (recipe costs aren't in the DB): champagne,wine=70% · beer=55% · single malt,premium,cognac=68% · whisky,whiskey,vodka,gin,tequila,rum,brandy,liqueur=74% · cocktail,shot,modern classic=80% · mocktail,mixer,chaser,beverage,juice,shake,coffee,tea=82% · dessert=72% · food=68% · other=65%. Items priced below ₹30/unit are treated as comps/sides, never "discontinue".

Dogs — discontinue candidates

Dead on menu (0 sales)

Under-priced (raise)

Over-priced (review)

Stars — keep & feature

Menu matrix

Star

53 items · ₹1,10,32,185 · keep & feature

Puzzle

105 items · ₹20,21,925 · promote / reposition

Plowhorse

0 items · ₹0 · raise price / cut cost

Dog

15 items · ₹1,66,404 · discontinue candidate

Discontinue candidates (Dogs) — low sales & low profit worst first

Item	Category	Qty	Revenue	Days sold	Trend (last 45d)	Avg price
Oats cookie	Chiller & Pastry Showcase	1	₹175	1/90	▲ +100%	₹175
vanilla eclairs	Chiller & Pastry Showcase	1	₹199	1/90	▼ -100%	₹199
cheese cake	Chiller & Pastry Showcase	1	₹325	1/90	▼ -100%	₹325
Vanilla Eclairs	Chiller & Pastry Showcase	2	₹398	1/90	▼ -100%	₹199
Oats Cookie	Chiller & Pastry Showcase	13	₹2,275	12/90	▲ +100%	₹175
Cheese Cake	Chiller & Pastry Showcase	9	₹2,925	8/90	▼ -50%	₹325
Plain Waffle With Maple Syrup And Ice Cream	Jacob Morning Workshop Veg	13	₹4,485	11/90	→ +17%	₹345
dark chocolate doughnut	Chiller & Pastry Showcase	29	₹5,771	25/90	→ -19%	₹199
Burrata	Jacobs Sides	23	₹7,475	18/90	▼ -36%	₹325
Spinach Mushroom Omelette	Jacob Morning Workshop Egg	46	₹15,870	34/90	→ -8%	₹345
Dark Chocolate Doughnut	Chiller & Pastry Showcase	84	₹16,716	48/90	▼ -47%	₹199
Choco-chip Cookie	Chiller & Pastry Showcase	101	₹17,675	56/90	→ +20%	₹175
Berry Mix Pancake	Jacob Morning Workshop Veg	70	₹24,150	49/90	▲ +41%	₹345
Kitkat Pancake	Jacob Morning Workshop Veg	84	₹28,980	53/90	▼ -25%	₹345
Masala Omelette	Jacob Morning Workshop Egg	113	₹38,985	57/90	→ -15%	₹345

Raise price — popular but priced below category easy margin

Item	Category	Qty	Avg price	Revenue
Aloo Tikki Smash Burger	The Smash Lab Burgers - Built, Pressed & Finished	1900	₹375	₹7,12,500
Penne Alfredo Pasta	Handmade Pasta & Risotto	1279	₹545	₹6,97,055
Penne Arrabbiata	Handmade Pasta & Risotto	960	₹545	₹5,23,200
Mac & Cheese	Handmade Pasta & Risotto	625	₹555	₹3,46,875
Margherita Perfetta (Sourdough Thin-Crust)	Jacob's Sourdough Pizza	346	₹645	₹2,23,170
Brown Butter Ravioli	Handmade Pasta & Risotto	374	₹555	₹2,07,570
BBQ Cauliflower Popcorns	Garage Bites & Shareables	165	₹385	₹63,525
Masala Omelette	Jacob Morning Workshop Egg	113	₹345	₹38,985
Kitkat Pancake	Jacob Morning Workshop Veg	84	₹345	₹28,980
Chocolate Fruit Waffle	Jacob Morning Workshop Veg	74	₹365	₹27,010
Berry Mix Pancake	Jacob Morning Workshop Veg	70	₹345	₹24,150
Choco-chip Cookie	Chiller & Pastry Showcase	101	₹175	₹17,675
Spinach Mushroom Omelette	Jacob Morning Workshop Egg	46	₹345	₹15,870

Review price — priced above category but slow-moving

Item	Category	Qty	Avg price	Days sold
Saffron Cheese Arancini With Smoked Tomato Coulis	Garage Bites & Shareables	2	₹565	2/90
jigli	Chiller & Pastry Showcase	2	₹440	2/90
lemon panna cotta	Chiller & Pastry Showcase	5	₹445	4/90
Prawn & Pepper Skewers	Garage Bites & Shareables	6	₹725	6/90
Chicken English Sausage & Hash Plate	Jacob Morning Workshop Egg	8	₹695	8/90
Saffron Lemon Risotto With Charred Asparagus & Mascarpone	Handmade Pasta & Risotto	8	₹825	8/90
Lemon Panna Cotta	Chiller & Pastry Showcase	12	₹445	11/90
Saffron Lemon Risotto With Charred Asparagus & Mascarpone	Handmade Pasta & Risotto	14	₹825	12/90
Cobb Reloaded Salad	Greens & Bowls	21	₹695	18/90
Carbonara (authentic)	Handmade Pasta & Risotto	24	₹865	22/90
Crispy Calamari	Garage Bites & Shareables	30	₹695	22/90
Prawn Chili Linguine	Handmade Pasta & Risotto	31	₹865	27/90
Prawn & Pepper Skewers	Garage Bites & Shareables	33	₹725	28/90
Butter Chicken Risotto	Handmade Pasta & Risotto	49	₹865	40/90
Bacon Jam Smokehouse Smash	The Smash Lab Burgers - Built, Pressed & Finished	123	₹695	61/90

Stars — your winners, protect & promote food & non-liquor

Item	Category	Qty	Revenue	Trend (last 45d)
Aloo Tikki Smash Burger	The Smash Lab Burgers - Built, Pressed & Finished	1900	₹7,12,500	→ -14%
Penne Alfredo Pasta	Handmade Pasta & Risotto	1279	₹6,97,055	→ -14%
Pomodoro Burrata Tagliatelle	Handmade Pasta & Risotto	910	₹5,86,950	→ -20%
Penne Arrabbiata	Handmade Pasta & Risotto	960	₹5,23,200	→ -19%
Jacob's Fiery Paneer Sandwich	Stacked Sandwiches	1312	₹5,18,240	→ -25%
Mediterranean Veg (Neapolitan Base)	Jacob's Sourdough Pizza	498	₹4,30,770	▼ -26%
Robata Paneer Tikka Pizza (Neapolitan Base)	Jacob's Sourdough Pizza	484	₹4,18,660	→ -14%
Robata Paneer Tikka Pizza (Sourdough Thin-Crust)	Jacob's Sourdough Pizza	545	₹4,11,475	→ +3%
Fire Pit Chicken Smash	The Smash Lab Burgers - Built, Pressed & Finished	672	₹3,52,800	→ -12%
Mac & Cheese	Handmade Pasta & Risotto	625	₹3,46,875	→ -10%
Peri Peri Fries	Jacobs Sides	934	₹3,40,910	→ -14%
Mushroom Melt Veg Smash	The Smash Lab Burgers - Built, Pressed & Finished	678	₹3,15,270	→ +8%
Mediterranean Veg (Sourdough Thin-Crust)	Jacob's Sourdough Pizza	401	₹3,06,765	→ -23%
Jacobs Classic Double Smash	The Smash Lab Burgers - Built, Pressed & Finished	490	₹2,86,650	▼ -30%
Mexican Peri-peri Paneer Bowl	Robata Fire Grill Veg	432	₹2,82,960	→ -17%
The Bangkok Crunch	The Smash Lab Burgers - Built, Pressed & Finished	563	₹2,61,795	→ -15%
Thecha Avocado Toast	Jacob Morning Workshop Veg	540	₹2,45,700	→ -9%
Margherita Perfetta (Sourdough Thin-Crust)	Jacob's Sourdough Pizza	346	₹2,23,170	→ -17%
Brown Butter Ravioli	Handmade Pasta & Risotto	374	₹2,07,570	→ -21%
Margherita Perfetta (Neapolitan Base)	Jacob's Sourdough Pizza	271	₹2,01,895	▼ -27%
Mac & Cheese	Handmade Pasta & Risotto	351	₹1,94,805	→ -2%
Bombay Chilli Cheese Melt	Stacked Sandwiches	403	₹1,83,365	→ -10%
Fried Mozzarella Cigars	Garage Bites & Shareables	370	₹1,72,050	→ +3%
Parmesan Truffle Fries	Jacobs Sides	425	₹1,67,875	→ -15%
Pesto Gnocchi	Handmade Pasta & Risotto	261	₹1,52,685	→ +19%
Crispy Chicken Katsu	The Smash Lab Burgers - Built, Pressed & Finished	274	₹1,43,850	→ -6%
Acai Bowl	Jacob Morning Workshop Veg	221	₹1,42,545	▲ +28%
Chicken Alfredo Fettuccine	Handmade Pasta & Risotto	200	₹1,37,000	→ -13%
Garlic Bread	Jacobs Sides	375	₹1,36,875	→ -12%
Potato Wedges	Jacobs Sides	346	₹1,26,290	→ +2%

Liquor is analysed by brand in ml (above); the item matrix covers food & non-liquor. Populate recipes.cost_per_serving to replace category GP assumptions with true dish margins.